How a $5000 investment can yield you 5 million online impressions

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The Wall Street Journal has caught on!

We’ve been in the tote business a long time, and know custom printed tote bags are an excellent branding opportunity. We like to call it “portable marketing.”  But, you don’t have to take it from us, take it from the Wall Street Journal which recently featured an article on branded tote bags and their marketing reach. Here are some great talking points from the article that we want to share with you:

There are many amazing things about branded totes, such as:

  • Their ability to get your brand and message out with a relatively low cost. A branded tote bag can run you anywhere from $2-$9 bag (depending on quality and material). According to Jonathan Hochman (an internet marketing consultant) in the WSJ article “for $5,000 worth of bags, you could probably buy 3 to 5 million online impressions.” Keep in mind: the better quality  tote you choose, the longer it will be around, and the more impressions you’ll get.
  • It keeps your brand in the minds of your customers. According to the same article the brand 6 Shore Road chooses to give out durable totes so when swim season finally hits after a long winter, their customers remember to check out their newest products.
  • It’s an excellent form of word of mouth advertising, according to H&M’s communications manager, Marybeth Schmitt: “We know that word of mouth is the strongest kind of advertising… and, this is like a form of word of mouth.” Need more proof? According to Nielsen 92% of consumers believe recommendations from friends and family over all forms of advertising. And in today’s ever increasing digital world a simple instagram post, snapchat story, or facebook update with an image of  a bag with your company’s logo can reach not just the 2 or 3 friends that your customer may have raved about you to in the past, but 100’s that they are connected with on social media as well.

When you co-brand, it’s important to be in value alignment with the tote brand you are using.  If being environmentally and socially responsible is important (and we hope it is), you’ll want to choose a tote that is produced responsibly…otherwise your customers will lose faith in you. Our totes are not only high quality, durable, and 100% cotton but we are also a certified B Corp with certified fair wage and fair labor, sustainably sourced. SA 8000. Interested in co-branding with us? Click here, call us at 1.800.720.2247, or email us !

Written by: Mollie Mac, ECOBAGS® very own marketing maven. Mollie is an adventurer and a green living advocate. If you have any tips or tricks for her she’d love to hear from you, email her at: mollie(at)ecobags(dot)com:)

 

Clearing Up Some Common Misconceptions About Climate Change

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polar-bear-2199534_640Guest Post by Neil Stawski of climatewise

It may seem like understanding climate change is difficult, as you may hear one politician say something and then another say neatly the exact opposite. Though there are certainly some complicated issues at the heart of climate change, it’s important to know that among the scientific community, there’s nearly 100% consensus. Climate change exists, man is at least somewhat responsible, and there are plenty of signs – solid proof, even. Here are some answers to questions about climate change you may have.

Is global warming the same as climate change?

Not exactly. Global warming is a phenomenon that is part of climate change, which in fact encompasses many other observable phenomena. As the Environmental Protection Agency puts it,

“Global warming refers to the recent and ongoing rise in global average temperature near Earth’s surface … global warming itself represents only one aspect of climate change.

Climate change refers to any significant change in the measures of climate lasting for an extended period of time. In other words, climate change includes major changes in temperature, precipitation, or wind patterns, among other effects, that occur over several decades or longer.”

When discussing the totality of man’s effect on climate, it’s best to refer to climate change.

Does the presence of snow and/or cold temperature mean climate change isn’t a big deal?

Absolutely not. Once again, this is a problem with the “global warming” terminology. The steady rise in average global temperatures over the past century and beyond (mostly caused by increased greenhouse gases in the atmosphere) has led to changes in weather patterns. A giant snowstorm can actually be a sign of climate change. But don’t confuse weather with climate. Weather comes and goes, while climate is a more overarching thing.

Are the effects of climate change blown out of proportion?

No. Climate change presents a dire threat to Earth and all life on it – including humans. Climate change is causing storms of increased intensity – hurricanes, flooding, and tornadoes. It is hurting food production. It is threatening upwards of a third or all flora and fauna on Earth – both land and sea. The rising sea levels threaten to swallow low-lying cities and towns around the world if present practices are left unchecked.

Are we already too far gone to do anything about it?

No! The sooner we act, the better, but we are not past the point of no return. There are plenty of changes you can make at home to reduce your footprint, such as conserving water, reducing your time spent in cars, and stepping up your recycling game. Much of the battle on climate change must occur at the governmental level, however, so activism is most certainly encouraged. Call and write your representatives. Let them know this issue is important to you. Hold them accountable at election time. Participate in climate advocacy groups.

Do we really need the EPA and other regulatory agencies?

Of course. Climate watchdog organizations are vital. Without them, we would not only be in the dark regarding the science of climate change, but we would have very little getting in the way of industries that, by their very nature, are harmful to the environment.

How to go zero waste at the beach

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ecobags eco friendly beach trip

It’s finally warming up and beach/lake/pool season is upon us (at last!).

But beach going can also mean a lot of waste – as we pack our snacks, beverages, and the like. Here’s my go to guide on how to stay green while getting yourself a little (or a lot) of vitamin D!

  • Bring your water in a reusable bottle or thermos. Hydroflask makes amazing thermoses that will keep your water ice cold all day (and in the winter, it will keep your hot chocolate piping hot.)
  • You’re going to get hungry at some point during the day – skip the ziplock bags and opt for reusable snack/sandwich bags. 
  • Drinks anyone? Who doesn’t enjoy a little imbibing while relaxing on the beach? Skip the pre-made cocktails and opt for local brews & wines, preferably from eco-friendly, local, companies. (I know many beaches don’t allow glass, if this is the case for your local beach you can also put your wine into a hydroflask or fill up from your favorite craft brewery using a klean kanteen growler.)
  • You probably want a bit of color, but you aren’t looking to roast. Keep in mind that sunscreen should be a last resort – wear clothes to shield yourself from too much sun and be sure to bring an umbrella for shade. There are eco-friendly sunscreen options out there that actually work! Here’s a friendly little list for you.
  • Don’t bring your plastic bags (if you have any) to the beach! The last thing our oceans need are more plastic in them. Bring your totes, or my favorite, an ECOBAGS® string bag (perfect for keeping the sand out of your car).

Most importantly – remember to take your trash (if you make any) with you to dispose of properly!

Written by: Mollie Mac, ECOBAGS® very own marketing maven. Mollie is an adventurer and a green living advocate. If you have any tips or tricks for her she’d love to hear from you, email her at: mollie(at)ecobags(dot)com:)

This bag is 25 years old. The plastic v. paper v. canvas argument.

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You go into a grocery store and the bag you choose is a political statement. Are you one of the millions in America who opts for plastic? Paper? Or do you bring your own?

Obviously, I’m in camp bring your own bag. And there are countless articles you can read online for the use of reusable canvas totes, there are also plentiful against it. I’m prone to believe anyone who lauds plastic bags doesn’t fully understand their impact.

Plastic bags will be on this planet forever. They don’t biodegrade. They simply degrade into smaller little pieces, sometimes even microscopic, that then end up being eaten by animals, and eventually enter our bodies as well.

So, in my opinion plastic should never be the answer.

Yes – their carbon footprint is technically lower than that of the paper bag or of the canvas bag. A canvas bag needs to be used 327 times to make up for it’s initial carbon imprint.

That’s where the story of this bag comes in.

This bag is about 25 years old and it has been in use during that 25 long years. It’s made up for it’s carbon footprint over 4 times already. It has seen it’s owners children graduate high school and college, and get their first jobs… and their second ones.

It has never once been an eyesore, sadly decorating a branch of a tree on a crisp autumn day. It has never once been mistaken for food by a turtle.

One day, it will break, or maybe even get lost, it will outgrow it’s use cycle. And when that day comes, this bag will biodegrade to again become a natural part of our earth.

It’s not the tote bag that needs to change, it’s the consumption around it. We live in a society where we have been trained to throw something away – as soon as we are sick of it, or see something more aesthetically pleasing, or once something tears (that can easily be mended).

For the sake of our planet – I urge people to take a stand, to say “no” to the single use plastics so readily available at the grocery store. To buy a few reusable totes and USE them, keep them, give them the story they deserve.

Written by: Mollie Mac, ECOBAGS® very own marketing maven. Mollie is an adventurer and a green living advocate. If you have any tips or tricks for her she’d love to hear from you, email her at: mollie(at)ecobags(dot)com:)

Your Farmer’s Market Checklist: The Most Important Items to Buy Organic

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It’s farmer’s market season again! Each year EWG puts together a list of the “dirty dozen” and the “clean 15,” to help you stay away from those nasty pesticides. To help your money go further at your local farmers market (or grocery store if that’s your thing) here’s there list for 2017 of fruits that you should be buying organic (because they have a high amount of pesticide residue on them when bought non-organically).

  1. Strawberries
  2. Spinach
  3. Nectarines
  4. Apples
  5. Peaches
  6. Pears
  7. Cherries
  8. Grapes
  9. Celery
  10. Tomatoes
  11. Sweet bell peppers
  12. Potatoes.

And don’t forget your produce bags + reusable totes. Be kind to #motherearth. For their full guide click here.

Written by: Mollie Mac, ECOBAGS® very own marketing maven. Mollie is an adventurer and a green living advocate. If you have any tips or tricks for her she’d love to hear from you, email her at: mollie(at)ecobags(dot)com:)