I packed for a picnic today. I included things I always pack for picnics like cloth napkins, real forks & serving utensils, washable/reusable plates & glassware. It occurred to me, that how I choose to pack may be very different than how others, joining me in this picnic, pack their baskets. What I choose reflects on me and my personal “brand.”
It’s not that hard to be consistent but it does require attention.
What would it look like if the founder of ECOBAGS® created a picnic with styrofoam plates and cups (as an extreme), paper napkins and toss away containers? The answer is obvious.
The branding I achieve by making consistent choices, however subtle is impactful. Someone who always chooses single use-n-toss items for a picnic might consider using reusable items.
When you get right down to it, it’s pleasurable to use real plates and glassware. And, it’s really not a hardship to carry home items to be washed by hand or in a dishwasher.
Written by: Sharon Rowe, founder and CEO of Eco-Bags Products, Inc.