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picnic image

Photo: Sursa Foto

I packed for a picnic today. I included things I always pack for picnics like cloth napkins, real forks & serving utensils, washable/reusable plates & glassware. It occurred to me, that how I choose to pack may be very different than how others, joining me in this picnic, pack their baskets. What I choose reflects on me and my personal “brand.”

It’s not that hard to be consistent but it does require attention.

What would it look like if the founder of ECOBAGS® created a picnic with styrofoam plates and cups (as an extreme), paper napkins and toss away containers? The answer is obvious.

The branding I achieve by making consistent choices, however subtle is  impactful.   Someone who always chooses single use-n-toss items for a picnic might consider using reusable items.

When you get right down to it, it’s pleasurable to use real plates and glassware. And, it’s really not a hardship to carry home items to be washed by hand or in a dishwasher.

Written by: Sharon Rowe, founder and CEO of Eco-Bags Products, Inc.