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Tag Archives: cobranding

How to successfully co-brand this year

09 Tuesday Jan 2018

Posted by ecobagsbrand in co branded bags, custom printed bags, custom printing, ECOBAGS, ECOBAGS B2B, ECOBAGS brand, Green Products, Uncategorized

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brand marketing, branded bags, branded totes, building brand awareness, cobranding, green business, WNYC Radio

WNYC tote on the street feb 24 2015 (1)

These iconic WNYC ECOBAGS® can be seen all over NYC! 

Co-branding has been an important part of business since… well forever. But it can also be tricky – for a successful co-branding you need two brands whose products not only fit well together, but whose brand values are in alignment.

Why? Let’s look at the unsuccessful co-branding campaign between Shell and Lego that culminated with this Greenpeace campaign. Why was this campaign ultimately unsuccessful? Shell, and almost every oil major oil company, doesn’t have the greatest reputation. There have been numerous leaks of crude oil into the ocean and onto our lands in the past few decades, and more light than ever is now being brought on the issues that these leaks cause. A toy company, like Lego, does not benefit from such a risky partnership. Parents don’t want to buy Lego products when they associate them will the death of Polar bears.

What does a successful co-branding campaign look like?

A successful co-branding campaign brings together two companies, that may not necessarily have similar products, but do have like minded cultures. Successful co-branding campaigns also help to elevate both partners in their customers and potential customers minds.

Your brand values should extend and align with your suppliers and vendors. Here at Eco-Bags Products we made a commitment to social and environmental responsibility in 1989, and it’s a promise we’ve kept these many years later.

  • Here’s just a few things you can be sure of when you co-brand with Eco-Bags Products:
    • Our bags aren’t made with child labor. In fact, the factory we uses donates profits to a school so that their employees children are properly educated.
    • All of our factories are fair wage, fair labor, and SA8000 certified, and actually go well beyond what the certification entails. Paying well above the local minimum wages and guaranteeing vacation time for their employees.
    • We are a proudly woman owned business!
    • We are a certified B Corporation – so you can be sure that our business treads as lightly as it can on our mother earth.

You’ve worked hard to create your brand loyalty and trust, why would you put your name to a bag that doesn’t align with your values?

Written by: Mollie Mac, ECOBAGS® very own marketing maven. Mollie is an adventurer and a green living advocate. If you have any tips or tricks for her she’d love to hear from you, email her at: mollie(at)ecobags(dot)com:)

 

 

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How a $5000 investment can yield you 5 million online impressions

26 Monday Jun 2017

Posted by ecobagsbrand in BCorporation, co branded bags, custom printing, ECOBAGS brand, Ecobags in the Media, global citizen, Green Products, Uncategorized

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Tags

brand marketing, branded bags, branded totes, cobranding, get your name out, marketing, marketing value, online impressions, wall street journal

IMG_2836_grande

The Wall Street Journal has caught on!

We’ve been in the tote business a long time, and know custom printed tote bags are an excellent branding opportunity. We like to call it “portable marketing.”  But, you don’t have to take it from us, take it from the Wall Street Journal which recently featured an article on branded tote bags and their marketing reach. Here are some great talking points from the article that we want to share with you:

There are many amazing things about branded totes, such as:

  • Their ability to get your brand and message out with a relatively low cost. A branded tote bag can run you anywhere from $2-$9 bag (depending on quality and material). According to Jonathan Hochman (an internet marketing consultant) in the WSJ article “for $5,000 worth of bags, you could probably buy 3 to 5 million online impressions.” Keep in mind: the better quality  tote you choose, the longer it will be around, and the more impressions you’ll get.
  • It keeps your brand in the minds of your customers. According to the same article the brand 6 Shore Road chooses to give out durable totes so when swim season finally hits after a long winter, their customers remember to check out their newest products.
  • It’s an excellent form of word of mouth advertising, according to H&M’s communications manager, Marybeth Schmitt: “We know that word of mouth is the strongest kind of advertising… and, this is like a form of word of mouth.” Need more proof? According to Nielsen 92% of consumers believe recommendations from friends and family over all forms of advertising. And in today’s ever increasing digital world a simple instagram post, snapchat story, or facebook update with an image of  a bag with your company’s logo can reach not just the 2 or 3 friends that your customer may have raved about you to in the past, but 100’s that they are connected with on social media as well.

When you co-brand, it’s important to be in value alignment with the tote brand you are using.  If being environmentally and socially responsible is important (and we hope it is), you’ll want to choose a tote that is produced responsibly…otherwise your customers will lose faith in you. Our totes are not only high quality, durable, and 100% cotton but we are also a certified B Corp with certified fair wage and fair labor, sustainably sourced. SA 8000. Interested in co-branding with us? Click here, call us at 1.800.720.2247, or email us !

Written by: Mollie Mac, ECOBAGS® very own marketing maven. Mollie is an adventurer and a green living advocate. If you have any tips or tricks for her she’d love to hear from you, email her at: mollie(at)ecobags(dot)com:)

 

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